We built the app we needed
AnaVitalis started at home in Melbourne: an intensive care doctor working nights, a partner keeping a busy household running, and the realisation that no health app was built for lives like ours.
The founders
Ana Marta Ferreira Póvoa, MBA
Co-founder and CEO
IT business analyst with an MBA in Information Technology from the University of São Paulo, and a Certified Scrum Master. Ana leads product, operations and growth, and the member experience across the app and website.
- Business and operations
- IT and agile projects
Ben Sansom, MBBS, PhD
Co-founder, CTO and Medical Director
Intensive care doctor (MBBS, MRCP UK) with 15 years' experience in London and Melbourne, who still works hospital rosters, nights included. PhD from the University of Melbourne in critical care. Ben designed the AnaMo engine and the app's safety rules, and leads clinical governance.
- Intensive care
- Data and the AnaMo engine
Macsue Jacques, PhD
Co-founder, science and evidence
Ageing and exercise researcher working in bioinformatics, epigenetics and multi-omics, and recipient of the 2024 Monash Dean's Award for Early Career Researcher of the Year. Macsue leads how the science of healthy ageing is translated into what we suggest.
- Epigenetics and omics
- Science of healthy ageing
Advisors and expertise
Christiano Crusinski
Performance and movement adviser
Third-degree Brazilian jiu-jitsu black belt, 2017 IBJJF Pan Pacific Gi Champion, and founder of Just1 School of Jiu Jitsu. Christiano advises on movement, strength and the practical business of keeping people training for decades rather than weeks.
- Strength and movement coaching
- Training that lasts for decades
Joining us
We're recruiting for the founding pilot:
- An Accredited Practising Dietitian
- A registered psychologist
- An independent advisory board
Interested? Email [email protected].
What we believe
- Health advice should fit the life you have, not the one a textbook assumes.
- Small habits, kept, beat big plans, abandoned.
- Food is for enjoying. No calorie counting, no guilt.
- People who work nights, raise families and care for others deserve tools built for them.
- Your information is yours.
Where we're up to
The AnaVitalis app is built and in testing. The founding beta opens in November, starting with members from the waitlist at findyouranamo.com.
AnaVitalis Pty Ltd is based in Melbourne, Victoria. Say hello at [email protected].
Come along for the start
Our first members will help shape what AnaVitalis becomes. Start with the free quiz to join the waitlist.